Ferrari stock plunges as Luce EV launch sparks investor and fan backlash
Ferrari’s stock plunges after the launch of its first fully electric vehicle, the Luce, sparks investor backlash over design and pricing. Shares fell sharply on Tuesday morning, wiping out early gains and extending losses to nearly 5% in Milan trading, as reported by CNBC . The decline reflects broader market skepticism about the €500,000-plus EV, which critics say strays too far from Ferrari’s traditional aesthetic and brand identity.
The Luce, designed by former Apple chief design officer Jony Ive, features four electric motors delivering over 1,000 horsepower but has drawn sharp criticism for its unconventional styling. Italian Transport Minister Matteo Salvini joined a chorus of detractors, calling the design a departure from Ferrari’s heritage, while a former Ferrari executive told *Svenska Dagbladet* the car "looks like a Honda" and urged the company to "remove the prancing horse" from the model . Fans echoed the sentiment, with some warning the Luce could "destroy the Ferrari myth," according to Austrian broadcaster ORF .
Analysts attribute the stock sell-off to concerns that the Luce’s polarizing design and premium price point may alienate Ferrari’s core customer base, which has historically prioritized performance and exclusivity over electrification. The company’s late entry into the EV market—compared to rivals like Porsche and Lamborghini—has also fueled doubts about its ability to compete in a segment where brand loyalty is paramount. Reuters reports that the negative reception has overshadowed the car’s technical achievements, including its 0-100 km/h acceleration in under 2.5 seconds .
Ferrari’s struggles contrast with broader market trends, as European equities closed lower on Tuesday amid geopolitical tensions and expectations of an imminent ECB rate hike. However, the Luce’s debut has dominated sector-specific discussions, with *La Repubblica* noting that the model "failed to convince markets" and contributed to Europe’s red close . *Courrier International* adds that Italian press has questioned whether the Luce’s price—positioned above most of Ferrari’s combustion-engine models—will deter even its most loyal buyers .
The backlash underscores the challenges Ferrari faces as it navigates the transition to electrification while preserving its luxury appeal. With the company targeting 60% of sales from EVs by 2030, the Luce’s reception will be a critical test of whether Ferrari can maintain its premium positioning in an increasingly crowded electric supercar market. Investors will be watching closely for signs of pre-order demand and management’s response to the criticism in the coming weeks.
Ferrari stock plunges as Luce EV launch sparks investor and fan backlash
Articles
The market has spoken: Ferrari shares fall after carmaker unveils first fully electric vehicle Shares of luxury carmaker Ferrari fell sharply on Tuesday morning, shortly after the company launched its first fully electric vehicle.
cnbc · 2 days ago
Ferraris E-Auto irritiert Anleger und Fans Der italienische Luxussportwagenhersteller Ferrari steigt spät, aber doch in den E-Automarkt ein. Am Montag und Dienstag präsentierte der Konzern das Modell Luce mit vier Elektromotoren und einer Gesamtleistung von mehr als 1.000 PS. Doch an den Börsen löste Luce nicht gerade Begeisterung aus. Auch Fans reagierten enttäuscht, vor allem wegen des für Ferrari untypischen Designs. Der Luce könne den Mythos Ferrari zerstören, hieß es.
orf.at · 2 days ago
Apple-profilens Ferrari sågas: Som en Honda Ferraris nya elbil, designad av den tidigare Apple-profilen Jony Ive, har fått lyxbilmärkets aktie att rasa. Hoppas att de tar bort den stegrande hästen säger en tidigare Ferrari-topp.
svenska dagbladet · 2 days ago
Critics give Ferrari Luce EV a cool response, shares fall reut.rs/49pgNWZ
bluesky bot · 2 days ago
EZB: Alle Zeichen stehen auf baldige Zinserhöhung [premium] Die Europäische Zentralbank bereitet die Finanzmärkte schon jetzt auf einen Zinsschritt im Juni vor. Der Anstieg der Inflation ist der Grund dafür. Was das für Kreditnehmer und Anleger bedeutet.
die presse · 2 days ago
Nummer eins Hierzulande: Das Gold wird überschätzt Die Deutschen trauen laut einer Umfrage dem Gold für die nächsten drei Jahre mehr Rendite zu als allen anderen Anlageformen. Das mag durch die jüngsten Erfahrungen geprägt sein. Es ist aber zu verzagt.
faz · 2 days ago
Le Borse di oggi, 26 maggio. Europa in rosso con stallo Usa-Iran. Ferrari Luce non convince i mercati Asia ed Europa chiudono miste con lo sguardo sempre rivolto al Medioriente e ad unintesa che stenta a prendere forma
corriere · 2 days ago
Controversial electric Ferrari outrages transport minister (and the rest of Italy) Matteo Salvini joined a chorus of Italians slamming the design of the first fully electric Ferrari.
politico.eu · 2 days ago
Inflationsangst: Gold löst Aktien als beliebteste Geldanlage ab Seit 16 Jahren befragt das Meinungsforschungsinstitut Forsa die Deutschen einmal im Jahr über Geldanlagen. In diesem Jahr äußern sich die meisten positiv über Gold.
faz · 2 days ago
Le Borse di oggi, 26 maggio. Chiusura in rosso per lEuropa con trattativa Usa e Iran in stallo Asia ed Europa chiudono miste con lo sguardo sempre rivolto al Medioriente e ad unintesa che stenta a prendere forma
corriere · 2 days ago
Autobauer: Erster vollelektrischer Ferrari sorgt für Kursrutsch Anleger reagieren enttäuscht auf das Fahrzeug, welches von einem ehemaligen Apple-Designer entworfen wurde und mehr als eine halbe Million Euro kosten soll.
sueddeutsche · 2 days ago
Ferrari passe à lélectrique et peine à convaincre La firme de Maranello a dévoilé, le 25 mai, son tout premier modèle totalement électrique, la Luce. Une voiture dont le design rompt avec les codes du constructeur et dont le prix risque fort de dissuader les passionnés de la marque, note la presse italienne.
courrier international · 2 days ago