Ferrari's electric Luce sparks share drop amid EV pivot concerns

9 articles·7 sources·updated 5 days ago·View in graph
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Ferrari’s first all-electric model, the *Luce*, triggers a 4.2 % drop in its share price within hours of its debut, as investors question the brand’s pivot into mass-market EV territory. The €250 000 four-door coupé, unveiled in Maranello on 1 June 2026, marks Ferrari’s first foray outside its traditional combustion and hybrid portfolio, according to Italian financial daily *Adevărul* .

Analysts cite three immediate concerns: the *Luce*’s projected annual volume of 5 000 units—far above Ferrari’s usual 12 000-unit cap—dilutes exclusivity; the €1.2 billion R&D spend risks margin compression; and the model’s platform is shared with a yet-unnamed Maserati EV, blurring brand boundaries. Trading volumes on the Milan bourse spiked to 1.8 million shares in the first hour, the highest since the 2020 IPO lock-up expiry.

Ferrari has not disclosed European allocation figures, but industry sources expect 40 % of *Luce* production to be earmarked for the continent, with Germany, France and the UK as lead markets. The car will compete directly with Porsche’s Taycan and Audi’s e-tron GT, both of which already command 20 % of their respective brands’ European sales.

Background: Ferrari’s electrification timeline was accelerated in 2023 when the EU finalised the 2035 combustion-engine ban. The *Luce* is the first of four planned EVs, with a smaller crossover due in 2027 and a halo hypercar in 2028. The company’s €4.5 billion cash reserve remains untapped, but CEO Benedetto Vigna has warned that further EV investments will be contingent on maintaining a 38 % EBIT margin.

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