Greece’s 2026 Summer Season: Rising Demand and Surging Prices Greece is experiencing a significant increase in demand for its 2026 summer tourist season, with advance bookings rising by 9.3% year-on-year. This surge has driven a 54.9% increase in short-term rental prices, the sharpest seasonal price hike in Europe, according to AirDNA data. The trend reflects Greece’s growing appeal as a top summer destination .
Croatia’s Early Summer Challenges Croatia is facing an unusually early start to its 2026 summer season, with the first heatwave of the year arriving ahead of schedule. Temperatures are expected to exceed typical levels for late May, exacerbating drought conditions that have already impacted farmers and local communities . Additionally, ferry services in the Adriatic are under pressure earlier than anticipated, with long vehicle lines, crowded ports, and extended waiting times already visible weeks before the peak season .
Travel Costs and Trends in Europe Air travel within Europe has become 13% more expensive over the past year, while train fares have remained relatively stable, offering a cheaper alternative on many routes. This shift in pricing may influence travel choices for tourists heading to Mediterranean destinations like Greece and Croatia . Meanwhile, Swiss tourism is projected to see a decline in summer 2026 overnight stays, partly due to reduced demand from long-distance markets affected by geopolitical tensions, including the war in Iran .