The Competition Board of Türkiye has launched a formal investigation into Meta Platforms over allegations that its AI integration into WhatsApp restricts third-party providers, imposing an interim measure requiring the company to open its messaging platform to competing AI chatbots within one month. The decision, announced on Saturday, follows concerns that Meta’s move could stifle competition in the AI services market. The board’s interim measure mandates that WhatsApp must allow rival AI chatbots to operate on its platform by July 6, 2026, or face penalties.
The probe centers on claims that Meta’s decision to embed its AI assistant directly into WhatsApp—one of the world’s most widely used messaging apps—creates an unfair advantage. Critics argue that this integration could marginalize smaller AI developers by making it difficult for them to compete on equal footing. The Competition Board’s swift action reflects growing regulatory scrutiny over Big Tech’s dominance in emerging technologies, particularly in markets where network effects and data control can entrench monopolistic behavior.
Meta has not yet publicly responded to the allegations, but industry analysts suggest the company may argue that its AI integration enhances user experience without violating competition laws. The interim measure, however, signals that regulators are taking a hard line. “This is a landmark case,” said a spokesperson for the Turkish Competition Authority. “We are committed to ensuring that digital markets remain open and competitive for all players.”
The investigation comes amid a broader global push to regulate AI and digital platforms. Earlier this year, the European Union’s Digital Markets Act (DMA) imposed similar obligations on large tech firms, requiring them to allow interoperability with third-party services. Türkiye’s move could set a precedent for other jurisdictions grappling with the same issue. Meanwhile, Meta continues to expand its AI capabilities, recently announcing partnerships with cloud providers to scale its infrastructure.
For consumers, the outcome of this case could mean greater choice in AI tools integrated with their messaging apps. However, the immediate impact remains uncertain, as Meta may seek legal avenues to challenge the interim measure. The board’s final decision is expected within six months, but the clock is ticking—July 6 is just weeks away.