Madrids pop festival declares Roco Jurado a saint in modern ritual
Madrid’s 8ª Festival Pop Romera has transformed the legacy of Spanish icon Rocío Jurado into a modern-day cultural phenomenon, blending pop music with religious symbolism 20 years after her death. At this year’s edition in Zamora, organizers carried Jurado’s image in a procession and declared her "santificada" (sainted) during the *Hurra Pop* event, a move that merges fandom with quasi-religious veneration, *El Mundo* reports .
The festival, now in its eighth iteration, has become a pilgrimage for Jurado’s devotees, who treat her as a secular saint. Attendees paraded her likeness through Zamora’s streets, echoing traditional *romerías* (religious processions) but reimagined for a pop audience. The event’s name—*Pop Romera*—explicitly ties the festival to Spain’s Catholic heritage while celebrating Jurado’s enduring influence on music and culture.
This year’s edition underscores the festival’s evolution from a tribute concert to a hybrid of music, performance art, and ritual. Jurado, known as *La más grande* (The Greatest), rose to fame in the 1960s and 1970s as a flamenco and pop crossover star, and her posthumous "santification" reflects her mythic status among fans. The *8ª Festival Pop Romera* runs through June 2, with performances by contemporary artists paying homage to her legacy.
- le monde
- helsingin sanomat
- adevarul
- digi24
- elmundo
- corriere
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