The European Union is intensifying scrutiny of social media platforms, including Instagram, over concerns about addictive design features that may harm minors. EU Commission President Ursula von der Leyen announced an investigation into platforms like TikTok and Instagram, citing their role in enabling children to "go down rabbit holes of harmful content." The EU could introduce stricter regulations on minors' social media use as early as this summer, aiming to curb addictive elements such as infinite scroll and personalized feeds, which experts argue are designed to drive compulsive use .
Age verification measures are also gaining traction, with over 25 states and multiple countries enacting laws requiring websites—including social media platforms—to verify users' ages to restrict minors' access. These policies, while aimed at protecting children, have raised concerns about privacy and rights, as they may require users to upload government-issued identification for activities like browsing or joining online groups . In Estonia, age verification is becoming more stringent, with mandatory identity checks in the state app for government agencies starting in 2028, though this currently applies to a limited number of organizations . Additionally, age verification has extended to retail settings, such as the sale of energy drinks, where customers may face ID checks to confirm they are over 16 .