Thursday, June 18Thursday, June 18Paris reimagined: How VivaTech and contemporary art are reshaping the City of Light
The Eiffel Tower’s iron lattice now hums with a new augmented-reality layer that lets visitors walk beneath the monument while holograms of Gustave Eiffel and Belle Époque engineers explain the structure’s 1889 debut. Two hundred metres away, on the Pont Neuf, French artist JR has draped the city’s oldest bridge in a cave-inspired installation that projects the faces of 2,000 Parisians onto its stone arches. And at the Quai Branly Museum, which this week marks its 20th anniversary, curators have just unveiled a digital extension that lets visitors “curate” their own tours of the museum’s 3,500 artefacts from Oceania, Asia, Africa and the Americas.
The convergence of technology, culture and contemporary art is the defining theme of Paris this week as the French capital hosts two landmark events: VivaTech 2026, Europe’s largest innovation fair, and a city-wide festival that reimagines its most iconic landmarks. At VivaTech, which opened on 17 June at Paris Expo Porte de Versailles, France is placing artificial intelligence and robotics at the centre of the conversation. Humanoid robots greeted delegates on the opening day, while smart-home startups demonstrated AI systems that can anticipate household needs before they are voiced. “We are not just talking about the next gadget,” said French digital minister Jean-Noël Barrot. “We are talking about the next infrastructure layer for every sector.”
The spotlight also falls on Pigment, the Paris-based business-planning platform that has grown from a 2019 startup into one of France’s rare tech unicorns, valued at more than $1 billion. Co-founder and co-CEO Eleonore Crespo told France 24 that Pigment’s AI engine now processes 12 million strategic decisions per day for clients in 60 countries. “Europe’s challenge is not to build more startups,” Crespo said, “but to build the conditions that let them scale without leaving the continent.” Her remarks echoed a broader debate at VivaTech about capital, regulation and talent pipelines that could determine whether Europe’s next unicorn emerges from Paris, Berlin or Warsaw.
Across the Seine, the Quai Branly’s anniversary celebrations underscore how cultural institutions are retooling for the digital age. The museum’s new “Branly Lab” offers an open-source API that lets researchers and artists remix its collections, while its evening programme now features DJ sets curated by local musicians. “We want to be a living archive, not a mausoleum,” said museum director Emmanuel Kasarhérou.
From the augmented Eiffel Tower to the AI-driven boardrooms of Pigment and the algorithmic remixes at Quai Branly, Paris is demonstrating how technology and art can rewrite a city’s narrative. The experiments are still young, but the message is clear: the future of the City of Light will be written in code as much as in stone.
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Paris reimagined: Exploring the citys past, present and future through three iconic landmarks In this edition, we discover how some of Pariss most famous landmarks are being transformed by technology, culture and contemporary art. We travel beneath the Eiffel Tower with a new virtual reality experience that brings the monuments history to life, celebrate the 20th anniversary of the Quai Branly Museum and its extraordinary collection of art and artefacts from around the world, and cross the Pont Neuf as French artist JR turns the citys oldest bridge into a spectacular cave-inspired installation. Together, these three stories offer a fresh perspective on Paris and the many ways it continues to reinvent itself.
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