Sunday, June 21Sunday, June 21
More than 100,000 passengers are expected to pass through Split Airport and the city’s ferry terminal on Sunday, marking the start of Croatia’s peak summer travel season with record volumes of arrivals. The surge, reported by Morski and confirmed by local authorities, has prompted Split to deploy additional ferries to handle the influx, underscoring the Adriatic’s growing role as a key gateway for European holidaymakers.
Croatia’s tourism minister, Tonči Glavina, warned on Saturday that prices across the sector must be adjusted downward to reflect the reduced spending power of visitors compared with previous years. “Tourists simply do not have the same financial capacity as before,” Glavina told Total Croatia News, signalling that hotels, restaurants and tour operators should temper their rates to avoid pricing themselves out of the market. The call comes as Croatia competes with other Mediterranean destinations for budget-conscious travellers amid broader economic uncertainty.
Meanwhile, the tranquil island of Unije in the northern Adriatic is drawing attention for an unusual feature: it has an airport despite banning cars entirely. The car-free status has made Unije a haven for cyclists and walkers, while its small airstrip offers a rare air link to the outside world. The contrast highlights the diversity of Croatia’s tourism product, from bustling coastal hubs to remote islands where sustainability is a guiding principle.
The travel surge coincides with broader shifts in European tourism patterns. Holiday bookings to eastern Mediterranean destinations have rebounded sharply as travellers reassess the risks posed by regional conflicts, according to the Financial Times. The trend has benefited Croatia, which has positioned itself as a safe and accessible alternative to more volatile destinations. At the same time, extreme heatwaves across southern Europe are forcing travellers to adapt itineraries, with some opting for cooler northern routes or indoor attractions during peak afternoon hours.
Croatia’s tourism industry is also grappling with structural challenges. A shortage of 2,600 workers in key coastal regions threatens to dampen service quality during the high season, despite competitive wages of up to €3,000 per month being offered in some hotels and restaurants. The labour gap reflects a wider trend across southern Europe, where tourism-dependent economies are struggling to attract and retain staff as post-pandemic demand outstrips supply.
As Croatia prepares for a summer of record arrivals, the government’s dual focus on affordability and sustainability will be critical. With prices under pressure and visitor expectations evolving, the coming weeks will test whether the country can balance growth with the preservation of its famed hospitality and natural beauty.
‚Hrozí, že zabloudí v divočině. Češi pomůžou Vietnamcům, aby mohli bezpečně poznávat krajinu Po červené, modré, žluté nebo zelené se vydávají turisté nejen v Česku, ale třeba i v Polsku nebo Brazílii. Letos na podzim přibyde další lokace – Vietnam. Ten zatím žádný systém navigace v přírodě nemá. „Největší obavy má lesní stráž z volného pohybu v národních parcích a zabloudění či zranění. V tomhle vnímají největší přidanou hodnotu značení, říká pro iROZHLAS.cz Roman Hrůza z Klubu českých turistů, který byl systém ve Vietnamu představit.
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