Butter goes viral on TikTok as food trends prioritise aesthetics over nutrition
Butter has become a viral sensation on social media platforms like TikTok. Videos of people eating butter straight from the block, stuffing dates with butter, and showcasing their favorite butter brands are going viral. This trend is part of a broader movement where food is increasingly used for visual appeal rather than actual consumption.
"Butter not as fat, but as an emotion carrier," says one source, highlighting the shift in how food is perceived and consumed in the digital age. The trend is not limited to butter. Social media platforms are filled with images and videos of food that are more about aesthetics than nutrition. This phenomenon, often referred to as "food porn," is driving a wedge between the visual appeal of food and its actual consumption. "The eye eats with you, but it can't taste," notes one source.
Meanwhile, the consumption of beer, another popular beverage, is also under scrutiny. While beer is often seen as a refreshing drink, especially in the summer, nutritionists warn about its caloric content. "Beer is consumed as if it were water," says nutritionist Fátima Branco. This normalization of beer consumption can lead to weight gain, as many people do not account for the calories in their drinks. According to Cerveceros de España, beer consumption fell by 4.4% in 2025 compared to previous years, with an average of 50.5 liters per person per year.
In the realm of health and wellness, weight loss drugs like Ozempic are making headlines. These drugs, originally developed for diabetes management, have been found to aid in significant weight loss. "We can help people much better than we could before," says Matthias Blüher, a professor of clinical obesity research at the University of Leipzig. The drugs work by mimicking hormones that regulate hunger and satiety, leading to reduced food intake. In the large approval studies, people lost around 15 percent of their body weight with Semaglutid and 20 percent with Tirzepatid.
However, the impact of these drugs goes beyond weight loss. Some users report that the drugs have changed their lives in unexpected ways, including boosting self-confidence and even leading to relationship changes. On TikTok, users share stories of how their weight loss has affected their personal lives, with some even coining the term "Ozempic divorce" to describe the phenomenon of relationships ending after significant weight loss.
But not all trends are about weight loss. In some parts of Africa, like Somalia and Kenya, the beauty ideal is the opposite. Women there are taking pills to gain weight, often at the expense of their health. This contrast highlights the diverse beauty standards around the world and the lengths people go to meet them.
Meanwhile, the social aspect of health is also being highlighted. A study suggests that having few friends can be as harmful to health as smoking 15 cigarettes a day. This underscores the importance of social connections for overall well-being.
In the food industry, the trend of using food as a visual prop is also evident. Luxury brands like Moschino and Louis Vuitton are launching accessories that mimic food items, such as pasta bags and pizza charms. This further blurs the line between food as sustenance and food as a fashion statement.
Follow us for live European news
- 2
- 2
- 1
- 1
- 1
- 1
- 1
- 1
- 1
- 1
- 1
- 1
- 1
Articles
Longevity: „Die Wirkstoffe der Abnehmspritzen könnten das Altern verlangsamen Unsere Gene beeinflussen zu 30 Prozent die Lebenserwartung, sagt Alternsforscher Björn Schumacher. Und was ist mit den übrigen 70 Prozent? Das erklärt der Kölner Wissenschaftler im Interview.
handelsblatt · about 2 hours ago
Megmérgezheti a szülő a gyerek egészséges kötődését, ha a jelenlétében mobilozik Újabb vizsgálati eredmény bizonyítja, hogy az okostelefonozás komoly károkat tud okozni a gyerekek számára.
hvg.hu · about 2 hours ago
Ozempic inversé : en Afrique de lEst, les femmes veulent grossir à tout prix En Occident, lidéal de la minceur pousse les femmes à prendre des médicaments qui coupent lappétit. Mais en Somalie et au Kenya, les canons de beauté sont tout autres. Les femmes y prennent des comprimés qui promettent une silhouette plus voluptueuse, au détriment de leur santé.
courrier international · about 2 hours ago
Ozempic spritzen, Essen posten: Ist Nahrung nur mehr zum Anschauen da? [premium] Essen darf, ja soll wieder üppig sein. Allein am Bildschirm muss es bleiben. Der Körper soll den Exzess nur bewundern, nicht bezeugen.
die presse · about 2 hours ago
Specialiste Caren Randon over de bloedvaten: Rode rijst kan soms een beetje helpen bij spataders. Dat is eigenlijk het enige voedingssupplement dat werkt. Of een béétje werkt
de morgen · about 2 hours ago
¿Qué pasa en tu cuerpo cuando tomas cerveza? Desde el aumento del apetito hasta el impacto en la pérdida de grasa o la recuperación muscular, dos nutricionistas explican por qué conviene no banalizar el consumo de esta bebida
la vanguardia · about 2 hours ago
Cuatro consejos para mantenerse hidratado al hacer ejercicio Especialistas del Hospital Clínic Barcelona destacan la importancia de hidratarse antes, durante y después de la actividad física para mejorar el rendimiento deportivo y favorecer la recuperación
la vanguardia · about 2 hours ago
El sentido del humor mejora la salud de las personas mayores: Favorece el flujo sanguíneo, contribuye a la cardioprotección y es clave para retrasar la dependencia Llevar una vida activa, tener bienestar emocional y encontrar una motivación para salir adelante son los ingredientes principales para que las personas mayores envejezcan de una manera saludable, según los especialistas
la vanguardia · about 2 hours ago
Nebenwirkung der Spritze: Warum Ozempic auch bei Alkoholsucht helfen könnte Eigentlich soll die Spritze den Hunger zügeln. Doch die Sättigungshormone greifen auch direkt im Belohnungssystem unseres Gehirns an – und dämpfen so offenbar nicht nur den Appetit, sondern auch das Verlangen nach Alkohol.
faz · about 2 hours ago
Avere pochi amici fa male alla salute come fumare 15,5 sigarette al giorno: giornata mondiale dellamicizia, ecco perché passare più tempo con gli amici è la chiave della longevità È il momento di organizzare quella serata con gli amici che rimandate da tanto. Il motivo lo spiega la scienza: coltivare la socialità è uno dei pilastri del vivere a lungo e in salute, al pari di una buona alimentazione, del sonno e dellattività fisica. Il 30 luglio si celebra la Giornata Mondiale dellAmicizia, istituita […] Larticolo Avere pochi amici fa male alla salute come fumare 15,5 sigarette al giorno: giornata mondiale dellamicizia, ecco perché passare più tempo con gli amici è la chiave della longevità proviene da Il Fatto Quotidiano.
il fatto quotidiano · about 2 hours ago
Schutz vor Karies: Junior-Zahnpasta im „Öko-Test: Günstig glänzt Ciao, Milchzähne! Mit dem Zahnwechsel ist der Umstieg auf Junior-Zahnpasta eine sinnvolle Sache. Eltern können hier guten Gewissens die preiswerten Eigenmarken-Produkte kaufen, zeigt ein „Öko-Test.
handelsblatt · about 2 hours ago
Mythos Cortisol: Sind Kaffee auf leeren Magen und intensives Ausdauertraining wirklich problematisch? Für viele ist Cortisol der Bösewicht unter den Hormonen – verantwortlich für Übergewicht, schlechten Schlaf und Dauerstress. Aber diese Erzählung greift zu kurz
der standard · about 2 hours ago
Met de groeiende populariteit van tamme kastanjes keren Nederlanders terug naar een oerdieet
trouw · about 2 hours ago
Ao associarem-se a marcas, os profissionais de saúde dão credibilidade científica aos suplementos? Médicos, nutricionistas e psicólogos escrevem textos e surgem em vídeos de marcas de suplementos alimentares. A maioria não fala de produtos, mas pode haver credibilização por associação à marca.
publico · about 2 hours ago
Wer abnimmt, trennt sich eher von seinem Partner. Das Internet nennt das jetzt "Ozempic-Divorce" Das gesteigerte Selbstbewusstsein nach dem Gewichtsverlust führt zu Krisen in Beziehungen. Was man dagegen tun kann
der standard · about 2 hours ago
Τι συμβαίνει στον εγκέφαλο των 50χρονων που «λιώνουν» στον καναπέ βλέποντας τηλεόραση
protothema · about 3 hours ago
Boontjes die iedereen lust, met asperges
trouw · about 3 hours ago
Kolumne „Gesundheitsmythen": Schlanker durch Ballaststoffe? Ballaststoffe sollen Herz-Kreislauf-Erkrankungen und Krebs verhindern, das verspricht der Trend Fibermaxxing. Flohsamen und Co. könnten auch beim Abnehmen helfen. Supplements braucht man dafür jedoch nicht.
faz · about 3 hours ago
ALS-gåtan: Varför drabbas veteranerna? Fler män som tjänstgjort inom det amerikanska flygvapnet, flottan eller kustbevakningen utvecklar den dödliga nervsjukdomen ALS, jämfört med andra veteraner, visar en ny studie.Men vad det beror på är fortfarande en gåta.
svenska dagbladet · about 3 hours ago
Munkkien parantava juoma Italiassa auttoi väsymykseen ja päänsärkyyn – Resepti on hämmentävän tuttu
iltalehti · about 3 hours ago
UURING ⟩ Miks üks suitsetaja haigestub vähki, teine mitte? Teadlased leidsid lõpuks vastuse Teadlased on esimest korda leidnud kindlaid tõendeid selle kohta, miks ei haigestu kõik inimesed samade keskkonnariskide korral vähki. Mainekas teadusajakirjas Nature avaldatud uuring näitab, et olulist rolli mängib inimese pärilik geneetiline taust, mis mõjutab kasvaja kujunemist pärast DNA kahjustumist.
postimees · about 3 hours ago