Social media trend justbuyanewone mocks tech industrys disposable smartphone culture

The social media trend #justbuyanewone has gained traction as users post satirical videos mocking disposable consumer culture, particularly in the tech industry. The hashtag, translating to "just buy a new one," critiques the practice of replacing devices like smartphones rather than repairing them.

Global smartphone sales reached 1.25 billion units in 2025, according to figures cited in reporting. A Bitkom study further found that only 4 percent of Germans use their phones for longer than four years.