USA ticket prices surge 380 after World Cup wins, hitting 1,200

After the USA’s stunning 4:1 victory at the 2026 FIFA World Cup on 13 June, ticket prices for the Americans’ next matches have surged to record highs on secondary platforms, with fans now paying up to €1,200 for seats that cost €250 before the upset win . Data from major resale sites show asking prices for the USA’s Group C fixtures jumping 380 % overnight, while prices for the knockout-round games the team could still reach have climbed 240 %. The spike follows the same pattern reported after the USA’s 2:0 win over England on 10 June, when average prices rose 310 % within hours .

The most expensive listings—€1,150–€1,200—are for lower-tier seats in Dallas’s AT&T Stadium for the USA’s 18 June match against Iran, according to screenshots shared by German football magazine *Kicker*. Comparable seats were trading at €240 on 12 June. Even upper-tier seats in the 82,000-capacity stadium have doubled to €450, up from €180. The trend is mirrored in Canada, where tickets for the USA’s 22 June game against the Netherlands in Toronto now fetch €980, a 290 % increase from the day before the England win.

Industry analysts attribute the surge to a classic supply-and-demand squeeze: the USA’s unexpected form has made every remaining game a must-see event, while the official FIFA ticket allocation remains capped at 20 % of stadium capacity for resale. “The secondary market is pricing out casual fans,” said Klaus-Peter Wolf, a sports economist at the University of Bayreuth. “With only 16,000 tickets officially available per game, resellers know they can name their price.”

FIFA’s official resale platform, launched on 1 June, has not been able to cool the market; its maximum price ceiling of €300 per ticket is routinely undercut by third-party sites that ignore the cap. FIFA did not respond to requests for comment. Meanwhile, the USA Football Federation has urged fans to buy only through authorised channels, warning of a rise in counterfeit tickets.

For the USA’s Round of 16 clash, should they qualify, prices have already breached €1,500 in early listings, suggesting the rally is far from peaking. With the tournament’s knockout stage just days away, economists predict the bubble will deflate only if the USA are eliminated—an outcome that, after two consecutive wins, now seems unlikely.