Global AI adoption is accelerating as businesses and governments invest in more affordable models and infrastructure, with Europe emerging as a key growth market.
In Greece, AI adoption among businesses rose to 47% in 2026, up from 34% the previous year, marking a 38% annual growth rate—the fourth-highest in Europe and above the EU average of 29%, according to an Amazon Web Services report. However, 61% of adopting businesses still focus on basic applications like efficiency improvements, while only 17% have reached transformational stages, such as developing custom or autonomous AI systems .
In the UK, Adrian Smith, head of the Alan Turing Institute, called for a wider debate on embracing cheaper AI models amid growing concerns over risks, signaling a push for broader deployment .
Meanwhile, Denmark’s Pandektes raised €13.5 million in Series A funding to build data infrastructure for AI-powered legal research, underscoring investment in specialized AI applications . German telecom giant Deutsche Telekom also highlighted AI’s role in improving network efficiency, with CEO Tim Höttges stating it could generate billions in savings .
